Be more

University of Winchester

Advertising / Digital / Print / Video

Be more

University of Winchester

Advertising / Digital / Print / Video

Challenge

Following a rebrand of the University of Winchester to reflect the key values driving the institution, a new overall proposition was introduced to embody what they stood for. With the central message of ‘Be the difference’, the University sought to extend this underlying motivation and tailor their messaging into postgraduate recruitment marketing.

Response

After interviewing students, there was a noticeable depth to their experiences shared. Postgraduate students felt enabled to ‘Be more’ than just graduates, which became the heart of the campaign messaging. The students’ stories contributed to the overall brand story in testimonial videos, social media and were woven throughout the prospectus.