Welcoming Clearing students
Design / Digital / Print / Social Media
Welcoming Clearing students
Design / Digital / Print / Social Media
Challenge
Clearing is a hugely important system for both universities and potential students. It enables universities to fill empty course places and for many students, provides an opportunity, a second chance for getting into university and enrolling on a degree course that interests them. A welcoming campaign for those students who had obtained their places through the clearing process was required.
Response
Focusing on providing new students with something memorable for their acceptance day, a direct marketing-led campaign was developed, with the objective of generating social media exposure for the university from new students. Leading with, ‘Wow, you’re in!’, a number of playful, positive stickers and animated GIFs were created, playing on the similarities between Wow and UoW to create UoWOW and #Hellowinch.
Welcoming the next generation of change makers
