The Boulevard

Latimer Homes
Advertising / Branding / Print / Website

The Boulevard

Latimer Homes
Advertising / Branding / Print / Website

Challenge

Latimer Homes required a unique and engaging brand position and sales collateral for a new boutique development at 90-92 Blackfriars Road. A marketing campaign to support an off-plan sales strategy and generate high quality sales leads, as well as raising Latimer’s market profile needed to be considered for the project.

Response

Alongside a hero ‘B’, a visual identity influenced by elements of Modernism and Art Deco features from the design of the building, was created. Marketing materials including a bespoke host brochure, website and advertising, married well with photography done in a reportage/magazine style to differentiate it from standard property marketing.

The Boulevard Brochure cover
The Boulevard Brochure Spread story of a borough
The Boulevard brochure spread a drink for every occassion

Branding and launching The Boulevard

Guidelines and applications

The Boulevard Guidelines typeThe Boulevard Guidelines colours

The Boulevard Newspaper advert
The Boulevard Website iPads

Get in touch

Have an idea, a project or just want to chat? Get in touch and I'll get back to you.

GET IN TOUCH
© Darren Beckles
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