Secure your future

QA – Northumbria University, London campus

Advertising / Digital / Social Media / Video

Secure your future

QA – Northumbria University, London campus

Advertising / Digital / Social Media / Video

Challenge

QA Higher Education works with Northumbria University to provide degrees in specialist subjects. A recruitment video for the MSc in Cyber Security was required to not only target those working in the field, but also those with an interest in changing their careers and attract new talent.

Response

Creating the concept ‘Secure your future’, a testimonial approach was conceived, with on camera interviews that focused on the choices of current MSc students and alumni of the programme. A suite of videos was produced for direct recruitment activities, social media and digital advertising.