The proof is in the papers

AQA GCSE Maths
Advertising / Print / Social Media / Video

The proof is in the papers

AQA GCSE Maths
Advertising / Print / Social Media / Video

Challenge

AQA wanted a campaign to increase their market share of secondary schools using their GCSE Maths papers. Many schools are reluctant to change examination boards, seeing it as more trouble than it is worth due to the close monitoring and regulation of examination boards and papers.

Response

Working collaboratively with AQA throughout the entire campaign and acting as an extension of their team, creative concepts based upon the proposition ‘The proof is in the papers’ were developed. The campaign included a direct mail piece, dedicated social media engagement, and video testimonials.

AQA Maths postcards
AQA Maths testimonial Claudia pencils
AQA Maths banners iPad

Encouraging teachers to switch exam boards

Campaign videos and direct marketing
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AQA Maths direct mail purple

AQA Maths social twitter day in maths
AQA Maths lock in iPad

Get in touch

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© Darren Beckles
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