Cycle Enfield

Enfield Council

Branding / Guidelines / Website

Cycle Enfield

Enfield Council

Branding / Guidelines / Website

Challenge

After successfully receiving funding from the Mayor of London to improve their cycle infrastructure, Enfield Council wished to encourage increased cycling use to improve public health and reduce congestion. Their aim was to convince local residents that cycling is accessible and affordable.

Response

The brand was launched with a user-friendly website, introductory video, and promotional materials utilising a visual identity, green colour scheme and extensive use of illustration. A clear overarching story about the Council’s ambitions – and how residents can help achieve them – was weaved throughout the channels.