L&Q Staircasing

L&Q
Digital / Print / Video / Website

L&Q Staircasing

L&Q
Digital / Print / Video / Website

Challenge

Shared Ownership had grown as a popular option for people wanting to get onto the property ladder. L&Q, a housing association, identified that once people bought their initial share of their home, many of their leaseholders were unaware that they could then buy the balance of the property by the process called staircasing. L&Q required a clear and easy way to explain this.

Response

Developing a clear proposition of ‘Own more of your home… up to 100%’, a direct marketing-led awareness campaign was created, promoting the benefits of staircasing to their Shared Ownership leaseholders. Direct mail was supported by a landing page, with an animated information video, in order to demystify the complexity of the process.

LQ Staircasing cover
LQ Staircasing direct mail Spread
LQ Staircasing direct mail Spread

Direct mail process

Own more of your home… up to 100%
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LQ Staircasing direct mail process

LQ Staircasing website iPads
LQ Staircasing testimonial iMac

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© Darren Beckles
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