The National Centre for the 3Rs
Making complex scientific information accessible
Design / Digital / Event Graphics / Print
The National Centre for the 3Rs
Making complex scientific information accessible
Design / Digital / Event Graphics / Print
Challenge
NC3Rs is a national organisation dedicated to replacing, refining and reducing the use of animals in research and testing. Collaborating with scientists and organisations across the life sciences sector, NC3Rs wanted to increase the impact and accessibility of its brand communications, focusing on bringing new energy to conveying complex issues for audiences to engage.
Response
Working closely with the scientific marketing team, key projects to date have included the prestigious bi-annual research report, their first interactive online annual report, a number of post cards, posters and information packs. These projects have allowed audiences to engage with complex data through animated infographics, maps and milestone widgets both on and offline.
Creative applications
Collaborating with scientists and organisations across the life sciences sector
Designing for annual reports
